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Activison Blizzard has seen that 50% of their audience is female.

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The company is making an effort to diversify staff

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Marie-Claire Isaaman, The CEO of Women in Games said, "This is a moment when integrating practical steps in every area to bring about gender equality is not just fair, it is achievable,"

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The women of ages between 25 and 49 are playing games

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They play the these most popular genre of games, Candy Crush Saga

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Google Play's study discovered that 65% of female are gamers

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They are of ages between 10 and 65

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Women are more likely to make in-app purchases from games that male gamers