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Millions of Americans make it a habit to buy small items

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and pay in installments.

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This is a model that is becoming increasingly popular

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among retailers, known as a “buy now, pay later” loan.

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But consumers are struggling with the "pay later" part of the equation.

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It helps consumers to purchases goods that they can't afford

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But the problem is that they are unregulated

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and it can lead to trouble down the line.

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The Federal Consumer Financial Protection Bureau is planning

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to make some rules for buy now, pay later lenders

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that will not let consumers get burned